Is your website slow? We can fix that.
You know your site is slow. You are not sure why. You want it fixed properly by someone who knows what they are doing. That is exactly what we do.
Why your website is slow (and why it matters)
A slow website is not just annoying. It is costing you real business. Google research shows that 53% of mobile users abandon a site if it takes longer than 3 seconds to load. For every extra second of load time, you lose approximately 7% of potential conversions. If your site takes 6 seconds to load on a phone, roughly half of your visitors have already left.
Speed also affects how Google ranks your site. Since 2021, Google has measured Core Web Vitals as part of its page experience ranking signal. Sites that fail these performance thresholds are at a disadvantage in search results. A slow site does not just lose the visitors it gets. It gets fewer visitors in the first place.
The good news is that most slow websites can be fixed without a rebuild. The problems are usually technical: oversized images, missing caching, bloated code, or underpowered hosting. A proper speed optimisation targets these issues methodically and delivers measurable improvement.
Common reasons your website is slow
If your site takes more than 3 seconds to load, one or more of these is almost certainly the cause.
Your images are too large
This is the number one cause of slow websites. A single uncompressed image can be larger than the rest of the page combined. If your images were uploaded at full camera resolution without compression or resizing, they are almost certainly the biggest problem.
Your hosting is underpowered
Cheap shared hosting puts your site on a server with hundreds of other sites. When your server neighbours get traffic spikes, your site slows down. A slow Time to First Byte (TTFB) means everything starts late, and no front-end fix can fully compensate.
Too many plugins or apps
Every plugin, extension, or app adds code to your pages. Twenty plugins on WordPress or fifteen apps on Shopify means dozens of extra CSS and JavaScript files loading on every page. Many load on pages where they are not even needed.
Your theme is bloated
Multipurpose themes and page builders are designed to do everything, which means they load code for everything. Your site uses a fraction of the features, but your visitors download all the code.
No caching is set up
Without caching, your server rebuilds every page from scratch for every visitor. With proper caching, most pages are served as pre-built static files in a fraction of the time. This is often the quickest win.
Third-party scripts are piling up
Google Analytics, Facebook Pixel, live chat, cookie consent, Hotjar, email pop-ups. Each script adds network requests and processing time. Collectively, they often take longer to load than your actual website.
How to tell if your website is slow
Your own experience of your website can be misleading. You probably visit it on a fast connection with a decent computer, and your browser has likely cached most of the assets from previous visits. Your customers are visiting for the first time, often on a phone, often on a mobile data connection.
The best way to check is to test your site with Google PageSpeed Insights. Enter your URL and look at the mobile score. A score below 50 means your site has serious performance issues. Below 30 means it is critically slow. Most sites we audit fall somewhere between 20 and 45 on mobile.
Pay particular attention to the Core Web Vitals section of the report. If any of the three metrics (LCP, INP, CLS) show as red or amber, those are the specific areas holding your site back.
If you would rather have someone else review your site properly, our free speed check gives you a clear, jargon-free report with specific recommendations ranked by impact.
What we do to fix slow websites
We take a methodical, evidence-based approach. Every fix is based on measured data from your specific site, not a generic checklist. Here is what a typical project looks like:
Image optimisation
Images are the most common cause of slow websites. We compress every image on your site, convert to modern formats like WebP where supported, resize to appropriate dimensions, and implement lazy loading for images below the fold. On a typical site, this alone reduces total page weight by 40 to 60 percent.
Caching and delivery
We configure browser caching, server-side caching, and CDN delivery. Returning visitors load your site almost instantly. First-time visitors benefit from optimised asset delivery and reduced server round trips.
Code cleanup
We remove unused CSS and JavaScript, defer non-critical scripts, and minify the remaining code. For WordPress sites, this often involves a plugin audit to identify and replace heavy plugins with lighter alternatives.
Third-party script audit
We measure the actual performance cost of every third-party script on your site. Anything that adds significant weight without proportional business value gets flagged for removal, deferral, or replacement.
Server and hosting review
If your server response time is consistently slow, no amount of front-end optimisation will make the site feel fast. We assess your hosting and recommend changes only when they will make a measurable difference.
How to get started
Three simple steps. No obligation at any point.
Send us your website URL
Fill in our free speed check form with your URL. We run a comprehensive performance audit and send you a clear report explaining exactly what is making your site slow.
Review the diagnosis
Your report shows every issue ranked by impact. We explain each one in plain language and tell you honestly what it will take to fix. No jargon, no upselling.
We fix it (if you want us to)
If you want to go ahead, we carry out the work for a fixed, quoted price. You get measurable before-and-after results. Many people use the report to fix things themselves, and that is fine too.
Not every slow website needs the same fix
We tailor our approach to your specific platform and situation. A slow WordPress site needs different work than a slow Shopify store. A WooCommerce shop with 2,000 products has different challenges than a 5-page brochure site.
That is why we start with a proper audit rather than a one-size-fits-all service. Your free speed report identifies the specific issues affecting your site and recommends the right approach for your situation.
And if your site genuinely does need a rebuild rather than optimisation, we will tell you that too. We would rather be honest than take money for work that will not last. If you want to check your scores yourself first, try our instant speed test, or get in touch to discuss your situation directly.
Slow website questions
The most common causes are unoptimised images, too many plugins or apps, no caching configured, bloated themes, underpowered hosting, and excessive third-party scripts. Most slow websites have a combination of several of these issues. A speed audit identifies exactly which ones apply to your site.
Some things you can do yourself: compress your images, remove unused plugins, and enable a caching plugin. But many fixes require technical knowledge, particularly code optimisation, server configuration, Core Web Vitals targeting, and safe plugin replacement. Our free speed report tells you what needs doing so you can decide what to tackle yourself.
Google recommends that the main content of your page (Largest Contentful Paint) loads within 2.5 seconds on mobile. Most well-optimised sites load in 1.5 to 3 seconds. If your site takes more than 3 seconds, you are losing visitors. Over 5 seconds and the majority of mobile visitors will have left.
Yes, page speed is a confirmed Google ranking factor. Google also measures Core Web Vitals (loading, interactivity, and visual stability) as part of its page experience signal. A faster site has a direct advantage over a slower competitor for the same search terms.
Most speed optimisation projects take 3 to 5 working days. Larger or more complex sites may take longer. We provide a clear timeline before starting any work.
Our speed optimisation starts from £297. The exact cost depends on the size and complexity of your site. The initial speed audit is free and comes with no obligation. We provide a fixed quote so you know the full cost before deciding to proceed. See our pricing page for details.
Almost never. The vast majority of slow websites can be significantly improved through optimisation alone. If we assess your site and believe optimisation will not deliver meaningful results, we will tell you honestly rather than taking money for work that will not last.
We optimise websites on all major platforms including WordPress, WooCommerce, Shopify, Squarespace, Wix, and custom-built sites. WordPress and WooCommerce are our primary speciality, but web performance principles apply to every platform.
Find out why your website is slow
Free speed check. Clear report. No obligation. Send us your URL and we will tell you exactly what is going on.